Losing customers prematurely hurts any SaaS business. High churn weakens the recurring revenue growth that is so vital. Through trial and error, there are several strategies that help curtail customer churn.

The first thing to do would be to understand why customers leave in the first place. Surveying churned users on their reasons for leaving can uncover patterns and common pain points that you can proactively address.

Improving the onboarding experience also goes a long way. Offer new users thorough training and resources to help them successfully adopt your product. The key is setting them up for the initial win.

Make a point to listen closely to at-risk or dissatisfied accounts before it's too late. By solving concerns promptly, you can often salvage sinking (relation)ships.

For high-value customers, assign customer success managers to build personal relationships and meet specific needs. This VIP treatment can really help retention. Look for ways to wow strategic accounts - think of exclusive events, credits, faster support, and more.

Premium tiers and add-ons incentivize customers to spend more and stay longer. So, creating upsell opportunities is another stickiness factor.

Tactical discounts or free months before renewals can also demonstrate value at critical moments.

Finally, proactive renewal reminders help re-engage customers ahead of renewals.

Having said that, reducing churn requires constant testing and optimization of one’s retention strategy. But the loyalty and recurring revenue benefits are well worth it.